California Privacy Act (cCPA)

California Consumer Privacy Act (CCPA/CPRA) Notice

Effective date: October 20, 2025   Last updated: October 20, 2025

This California Privacy Notice supplements our main Privacy Policy and applies to California residents (“consumers” or “you”). It explains how Alkaline Inc (“we,” “us,” or “our”) collects, uses, discloses, and your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).


1) Personal Information We Collect

We collect, and have collected within the past 12 months, the following categories of personal information:

Category Examples Collected
A. Identifiers Name, email, billing/shipping address, phone, IP address, Shopify Customer ID Yes
B. Commercial information Order/purchase history, items viewed/added to cart, transaction records Yes
C. Internet/network activity Device, browsing and clickstream data, cookies, analytics Yes
D. Geolocation data Approximate location (from IP) Yes
E. Inferences Preferences, interests, purchase likelihood Yes
F. Sensitive information Payment details (processed by Shopify Payments/third-party gateways; we do not store full card data) Yes

We do not sell personal information for money. We may “share” (as defined by CPRA) identifiers, internet activity, and inferences with advertising/analytics partners for cross-context behavioral advertising unless you opt out (see Section 5).

2) Sources of Personal Information

  • Directly from you (checkout, account, customer service).
  • Automatically via cookies, pixels, and similar technologies.
  • From service providers, contractors, and marketing/ads platforms.

3) How We Use Personal Information

  • To process and fulfill orders; provide support; prevent fraud.
  • To personalize content, recommendations, and ads.
  • For analytics, site performance, and security.
  • To comply with legal obligations and enforce our terms.

4) Disclosure of Personal Information

We disclose personal information to the following types of parties for business purposes:

  • Shopify Inc. (store platform, hosting, checkout, analytics).
  • Payment processors (e.g., Shopify Payments, PayPal).
  • Shipping and fulfillment providers (e.g., USPS/UPS/FedEx/3PL).
  • Advertising/analytics partners (e.g., Google, Meta) with your consent/opt-in where required.
  • Professional service providers (IT, security, legal, accounting).

These parties are bound by contracts to use the information only for the services provided and to protect it.

5) Your CCPA/CPRA Rights

  • Right to Know/Access the categories and specific pieces of personal information we collect and how we use/disclose it.
  • Right to Delete personal information (subject to legal/operational exceptions).
  • Right to Correct inaccurate personal information.
  • Right to Opt-Out of “Sale/Sharing” for cross-context behavioral advertising.
  • Right to Limit Use of sensitive personal information to necessary purposes.
  • Right to Non-Discrimination for exercising your rights.

How to submit a request or opt out:

We will verify your identity (and authority, if acting as an authorized agent) before processing requests.

6) Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Notice, comply with laws, resolve disputes, and enforce our agreements. Shopify and our apps may apply additional retention/anonymization schedules.

7) Do Not Sell or Share My Personal Information

To opt out of “sale”/“sharing” for cross-context behavioral advertising:

  1. Use this link: Do Not Sell or Share
  2. If your browser sends a **Global Privacy Control (GPC)** signal, we treat it as a valid opt-out signal for that browser/session.

Note: Some features (like personalized recommendations) may be limited after opt-out.

8) Children’s Data

Our services are not directed to children under 16, and we do not knowingly sell/share personal information of consumers under 16.

9) Changes to This Notice

We may update this Notice from time to time. The “Last updated” date reflects the most recent changes.

10) Contact

Alkaline Inc
109 East 17th Street, Suite 450, Cheyenne, WY 82001, USA
Email: sales@alkalinesuperfoods.com · Tel: (949) 386-0047
Consent & Cookies (technical info)